hospitality is our passion

DEFINING THE FRONTIERS OF GLOBAL GASTRONOMY

From a bold, visionary spark to a multi-million-dollar empire, Street Guys Hospitality (SGH) does more than build restaurants—we create cultural phenomena. We have become global leaders in hospitality transformation, introducing authentic concepts where others see risk, we see opportunity.

Our Strength

is Our PEOPLE

With over 400+ dedicated employees and a growing portfolio of more than 20+ unique locations across two continents, SGH is a powerhouse of innovation.

We successfully scaled Balkan cuisine through the Ambar brand, turning it into a household name in competitive markets like Washington D.C., Virginia, and Chicago. From the sophisticated tasting experiences at Toro Latin Gastrobar in Belgrade, to the uncompromising quality of the Burrito Madre chain and our dynamic airport concepts like In&Out, SGH sets the gold standard in every segment.

Welcome to

our side of the street!

01 Full-Service Dining

Dining concepts defined by culinary depth, elevated service, and award-winning experiences. Built on operational excellence, and consistent market recognition.

02 Fast Casual

Bringing full-service quality and culinary expertise into a fast-casual format, delivering speed, efficiency, and accessibility without compromising flavor, standards, or guest experience.

03 Airport Operations

We operates four restaurant concepts at Nikola Tesla International Airport in Belgrade, showcasing our ability to manage high-volume, multi-unit airport operations.

Leadership

A vision turned

A partnership built on experience, precision, and long-term vision, shaping concepts into sustainable, scalable hospitality businesses.

into reality

IVAN IRIČANIN
Founder & CEO, Street Guys Hospitality

Hospitality entrepreneur and multi-brand operator with 20+ years of experience in concept development, brand building, and high-volume restaurant operations across full-service and fast-casual platforms in the U.S. and Europe. Ivan has opened 30+ restaurants and leads SGH’s growth through disciplined real estate strategy, scalable brand systems, and operational excellence.

MIHAILO SUBOTIĆ
Founder & CEO, Street Guys Hospitality

Hospitality operator with 28 years of hands-on experience developing and scaling restaurant concepts across Europe and the United States. With over 50 locations delivered, focused on disciplined execution, efficient growth, and operational consistency—building resilient brands and sustainable businesses across full-service and fast-casual formats.

Our Secret Sauce

Hospitality as our Signature Edge

We believe that exceptional service is the ultimate tool for success, ensuring every guest experience is memorable.

Masters of the Tasting Economy

We have perfected operational systems that deliver luxury dining experiences with sustainable, world-class profitability.

Global Vision, Local Excellence

With a team built to support explosive growth in both the U.S. and Europe, we bring international standards to every neighborhood we enter.

About us